DYS Campaign
Objective: Create a campaign and marketing strategy to inspire action for a social or cultural issue.
Passionate about providing support for children with dyslexia, my partner, Cassidy Gee, and I developed a school touring campaign to directly uplift elementary students and provide informational resources for parents. Through school events, teaser posters, an app, website, stop motion videos, and physical cards for the children, the DYS Campaign seeks to build self-esteem and confidence by offering accessible tools for reading, and facilitate consultation service for further information.
