Dart Zipline Adventures
Objective: Design an abstracted brand identity based on an assigned animal, adjective, and product or service.
In order to fulfill the three given words, I drew inspiration from existing outdoor brands and getting a sense of the look and feel of this type of company as ziplining itself is a niche category. The concept of a dart came from its similarities in flight pattern and ability to communicate the same feeling of whizzing through the air. The symbol of a hummingbird is also known to be extremely quick and lightweight.
