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You: A Capable Chef

Objective: Create a conceptual cookbook with images, recipes, graphics, and other ancillary information using principles of organization and hierarchy.

My partners, Sarah Tan and Maize Ngo, and I developed a cookbook to target young people who may be interested in or desire to cook but lack the professional skills or knowledge to do so confidently. We spoke to the primary audience by giving the book a light tone and fun colour palette to ease the sense of discouragement and balanced illustrations with photographs to deliver the recipes in an interesting yet concise manner.

 
 
 
 

*Photos are used without owner’s permission as placeholder images for educational and conceptual purposes only.

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Dance Culture Spreads

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Beyond the Journey